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IDENTITY /06 OF 54 · PERSONAL BRAND

African Child

African Child is a personal brand, and the mark had one job: be recognised in half a second, in colour or in black and white, big or small. Everything else is noise.

Palette — tap any colour to copy it
The mark, live — change the ground, flip it mono, check the clearspace
CLEARSPACE = X / 4 ON ALL SIDES African Child mark preview
The mark in context
BUSINESS CARD
APP ICON
SOCIAL AVATAR
Usage — three ways to break it (hover each to fix it)
DON’T STRETCH Scale proportionally, always.
DON’T TILT The mark sits level. No exceptions.
SALE! 50% OFF
DON’T CROWD Respect the clearspace zone.
HOVER A TILE — WATCH IT CORRECT ITSELF.
Pattern — drag to set the density
96px
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