IDENTITY /14 OF 54 · CULTURE & STREETWEAR

Soweto

Soweto is a culture-rooted streetwear statement, and the mark had one job: be recognised in half a second, in colour or in black and white, big or small. Everything else is noise.

Palette — tap any colour to copy it

The mark, live — change the ground, flip it mono, check the clearspace

The mark in context

BUSINESS CARD

APP ICON

SOCIAL AVATAR

Usage — three ways to break it (hover each to fix it)

DON’T STRETCH Scale proportionally, always.

DON’T TILT The mark sits level. No exceptions.

SALE!

50% OFF

DON’T CROWD Respect the clearspace zone.

HOVER A TILE — WATCH IT CORRECT ITSELF.

Pattern — drag to set the density

96px

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