IDENTITY /53 OF 54 · CREATIVE & TECH

UOL Tech

Every mark starts as a conversation. UOL Tech came to the table as a creative-industry brand — the brief was to find one idea, commit to it, and make it hold from a storefront sign down to a 16×16 favicon.

Palette — tap any colour to copy it

The mark, live — change the ground, flip it mono, check the clearspace

The mark in context

BUSINESS CARD

APP ICON

SOCIAL AVATAR

Usage — three ways to break it (hover each to fix it)

DON’T STRETCH Scale proportionally, always.

DON’T TILT The mark sits level. No exceptions.

SALE!

50% OFF

DON’T CROWD Respect the clearspace zone.

HOVER A TILE — WATCH IT CORRECT ITSELF.

Pattern — drag to set the density

96px

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